The internal-comms platform with a press desk's discipline
Founded 2021 in Stockholm. Around 50 people, half of them with newsroom or in-house comms backgrounds, half with platform-engineering backgrounds.
Our co-founder Astrid spent twelve years in corporate communications, most of them watching well-intentioned messages fail to land. The diagnosis she'd developed by 2020 — that internal communication had drifted from being a craft into being a calendar — kept proving itself in conversations with her peers across companies.
Henrik came at the same problem from the engineering side. He'd worked on consumer broadcast platforms where the discipline of audience targeting, content versioning, and reach measurement was just how you built things. Corporate comms tooling treated those things as luxury features. He thought it was the other way around.
We launched Internal Announcement in 2021 with three customers. By 2026 we serve over 240 organisations, mostly in the Nordics, the UK, and DACH, with a long tail in North America. We hire as many ex-newsroom editors as platform engineers — a distinctive split that shapes the product.
Twelve years in corporate communications, the last four as Director of Internal Comms at a Nordic industrial group. Wrote her old company's all-hands style guide, twice.
Spent eight years at a major consumer messaging platform, the last three on broadcast and trust & safety. Has more opinions about audience selectors than is normal.
Headquartered at Sveavägen 25, 111 34 Stockholm. Team members in Gothenburg, Helsinki, Oslo, Berlin, and London.
SOC 2 Type II audited annually. ISO 27001 certified. UK and EU GDPR registered processor. EU data residency in Stockholm or Frankfurt.